Today MSN announced the divestiture of Microsoft’s 50 percent share in Msnbc.com to their partner in that joint venture NBC. Since Microsoft formed Msnbc.com it has become a leader in the online news industry – and they couldn’t be more proud of the terrific team that delivers news every day to the millions of readers on MSN. As part of this transaction, Msnbc will be fully owned and operated by NBC.
The agreement was reached with NBC and eventually releases Microsoft from its exclusivity with NBC, which will allow them to not only continue featuring content from NBC on MSN as it is done today, but also provide Microsoft new flexibility to deliver fresh and innovative news products across Bing and MSN.
The pace, frequency and ways people are consuming news has changed dramatically over the past few years. People expect to see multiple perspectives and sources when they consume news, and they expect to receive news in real time 24 hours a day, 7 days a week. These changes coupled with the explosion of social sharing presents a tremendous opportunity to add value to an increasingly noisy media landscape.
With today’s announcement, MSN will be able to provide a broader perspective on what’s happening in the world by offering more original and third-party content for the new Bing News app for Windows 8, a cornerstone application and entry point for search on Microsoft’s latest operating system.
MSN will be delivering a new MSN news experience. It will be singularly focused on online consumers, harnessing real-time signals produced by social networks using the power of search to deliver breaking updates based on relevant topics. MSN will utilize advanced technologies to mine real-time information from the web to keep users constantly up to date and in the know on the latest breaking news and trends across the Internet. The result for MSN users will be more news sources, more perspectives, and more real-time time news. MSN will focus on creating a world-class news experience targeted to today’s online news consumers.
With MSN’s massive reach of more than 520 million monthly unique visitors, and Bing’s product roadmap, we are as excited about what the future holds.